We begin with deep keyword research. Not just search volume, but real purchase intent. We look at buyer-stage keywords, long-tail queries, branded terms, competitor gaps, and segment them by funnel stage. Then we build a full keyword plan that aligns with your product, your audience, and your goals. Every keyword we target has a reason behind it. We also build a list of negative keywords right from day one. This filters out junk traffic and protects your budget. We don’t guess what people are searching for. We use real data, actual search queries, and proven keyword tools to plan campaigns that bring in results.

We set up complete tracking using Google Analytics 4 and Google Tag Manager. From button clicks to scroll depth to phone call tracking, we track everything. This helps us understand how users interact with your ads and pages. With full attribution in place, we can pinpoint which campaigns drive real revenue, and which ones need to be cut or restructured.

Before we launch your ads, we reverse-engineer what your competitors are doing. We find their top-performing keywords, ad placements, and campaign types. Then we identify gaps in their strategy and create better ones. We don’t copy. We build campaigns that beat them with sharper targeting, better copy, and more aggressive offers when needed.

Clicks don’t mean anything without conversions. We design and build landing pages that are tailored for your Google Ads campaigns. Fast loading, mobile-optimized, and laser-focused on getting the visitor to take action. Every landing page is built with clear CTA buttons, trust signals, benefit-driven copy, and conversion-focused design. We use heatmaps and user behaviour tools to keep improving your pages.

Every Google Ads campaign is built with custom structure — tightly grouped ad sets, proper match types, smart budget allocation, and granular audience segmentation. This helps us control your CPC and improve quality score from day one. We also structure your campaigns by product category, brand, or funnel stage. This lets us see exactly which part of your business is performing and where we need to push harder.

We write ad copy that gets clicked and converted. It’s not just about fancy words. It’s about using language your ideal customer understands. Every ad variation is written with your target segment in mind, using direct benefits, urgency triggers, and high-converting call-to-actions. Each ad is tested across multiple headlines, descriptions, and display paths. This gives us the data we need to understand what message drives the best CTR and lowest CPC.

We monitor daily, adjust based on performance, time of day, location, and device. Our team manages manual bidding, enhanced CPC, and value-based bidding strategies, depending on your goals. The objective is to win more profitable clicks without overspending. Every decision is backed by performance data, not guesswork.

We constantly run split tests across your campaigns. From ad headlines to final URLs, from device targeting to match types. Every element is tested. The goal is simple — find what works, cut what doesn’t, and scale what performs. Our A/B testing strategy is continuous. We test, we learn, we optimize. This means your campaigns are never stale and always improving.

Every month, we break down what’s working, what’s not, and what we’re doing next. We calculate true return on ad spend, cost per acquisition, average order value, and customer lifetime value — so you know exactly what you're earning from your ad spend. Our ROI reports are not just numbers. They are decision-making tools that help you plan next steps with clarity.

Most people don’t convert on the first click. We bring them back. Our retargeting campaigns re-engage bounced visitors across YouTube, Gmail, and Google Display Network with tailored messages and offers. We segment retargeting audiences by behaviour like page visits, time on site, cart abandoners, product viewers and personalize ads to match each one.

Campaigns need regular maintenance. We review search queries, update negative keywords, refresh ad copy, adjust budgets, and pause underperforming assets weekly. This keeps your campaigns lean and effective. Our reports are clear, simple, and focused on results. Delivered monthly or bi-weekly based on your preference.